Harvey Region Tourism Road Map 2031

Harvey Region Tourism Road Map 2031
22 Dec 2021

The Harvey Region Tourism Road Map 2031 Implementation Plan was endorsed by Council on Tuesday, 21 December 2021.

In the pursuit of maximising the economic, social and cultural growth of our visitor economy, the Shire of Harvey has developed a comprehensive 10 plus year road map for sustainable tourism development within the Harvey Region.

The Harvey Region Tourism Road Map 2031 Implementation Plan (Tourism Road Map 2031) follows the Harvey Region Tourism Strategic Report 2021 (Strategic Report) completed by leading placemakers We Are Best and many conversations with community representatives, and stakeholders.

Shire of Harvey President Paul Gillett said the Tourism Road Map 2031 is required to set the strategic direction and operational activity to be implemented by the Destination Harvey Region Business Unit.

“The scope of what needs to be achieved is massive,” Cr Gillett said.

“In direct response, we are gearing up and our new Destination Harvey Region business unit will be responsible for driving change in our approach to tourism within the Shire.

“However, this is not a journey we can take on our own.

“The ability to collaborate with like-minded businesses and organisations is critical in developing the region into the future.

“As such, the Tourism Road Map 2031 presents many exciting opportunities for businesses, investors, community groups, tourism operators, and State and Federal Government.

Cr Gillett said there is great confidence in the Harvey Region’s untapped tourism potential.

“We are committed to a prosperous future and look forward to working with stakeholders as we amplify the Harvey Region as a key visitor destination.”

The Tourism Road Map 2031 will be reviewed regularly so that it remains flexible and responsive to change, new ideas and investment opportunities.

Each year, the Shire’s Destination Harvey Region Business Unit and the proposed Harvey Region Tourism Advisory Group will identify core priorities for implementation.

Nominations to be part of the advisory group will be invited early in the new year.

Find out about the Shire’s commitment to tourism in the Destination Harvey Region frequently asked questions.